Aviad Eilam (Tues)

Today I arrive at theoffice at 9:30 AM, a bit later than usual. The atmosphere at our workplace is relatively informal: no tie or even buttoned-up shirt is needed, you can come in later as long as you get your work done, and people from different departments and all levels of management casually interact on a daily basis.

My little “corner” at Rosetta Stone.

After my morning routine of checking on ad spend and performance, I turn to our organic content: the posts we put up every day across social media to keep our followers interested, engaged, and hopefully enthusiastic about our company. I am involved in creating much of this content; for example, by proposing new initiatives, such as our Trivia Tuesday language quizzes, which have proven very successful in generating engagement. I often need to come up with attention-grabbing copy to use when sharing our blog posts and videos on social media, or even create entire posts from scratch (developing the concept, composing the text, finding and photoshopping an appropriate image, etc.).

One thing I particularly enjoy about my job is the variety. I have the opportunity to put my creative side – both verbal and visual – to use in crafting content. I also get to deal with numbers and analytics on a daily basis, whether it be cost per mobile app install, click-through rates, or daily revenue figures. And I manage a wide range of projects, including sweepstakes, partnerships with other companies and organizations, and relationships with our many vendors.

Speaking of vendors, I end the day on a call with a company that offers a self-service platform to create and run campaigns, sweepstakes, etc. on social media. The previous vendor we had for this purpose was purchased by a larger company and is now defunct. One thing I’ve learned to accept in this business is the extremely high turnover rate in companies, technologies, and personnel. A vendor you relied on may be purchased by a competitor and suddenly vanish. A new button on Facebook might be the coolest thing that everyone uses today and yet be gone next month. And it seems like a new social media channel pops up virtually every month (think Snapchat, Vine, Reddit, or whatever is the new thing by the time this is posted).