Aviad Eilam takes us behind the scenes for a closer look at the field of social media marketing and advertising.
QUOTES FROM AVIAD
“In most cases, from my experience, non-academic jobs are not that interested in your dissertation topic.”
“Many tech companies hire linguists with experience in natural language processing or computational linguistics.”
“Social media within big companies is usually just one branch of marketing.”
“Digital marketing is relatively young, and it’s constantly changing and evolving.”
LINKS & RESOURCES
Behind the Scenes of Oreo’s Real-Time Super Bowl Slam Dunk
How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
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